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About The Owner


  "Be fearless in the pursuit of what sets your soul on fire"

 My name is Toni Covington, full-time Mother, full-time Corporate Career, and full-time Business Owner. I'm known amongst most as "SIP” not only known for my sense of humor, but for my unique, and realistic approach to parenting and juggling life on a daily basis. 

 Just A Sip Shop is my brainchild. 

 Having been born and bred in the back bayous of the Mississippi Delta, I am no stranger to hard work, ethics, morals, and the determination needed to execute lofty goals. 

 In the years 2015-2017, I became immersed in the world of bodybuilding, and after being mentored by many, I competed in Regional to National shows.

 This mentorship helped me blossom and motivated my views on brand building, which led me into the world of beauty and healthy lifestyles. Learning how to balance motherhood, a corporate career, and first-time business owner was a challenge, but I believed that I had what it takes to thrive, and that made me a household name for many in the world of Social Media and beyond.

 In the early stages of starting Just A Sip Shop brand, I understood the importance of branding after attending many conferences of brand building. 

As I worked tirelessly to create and birth Just A Sip Shop, I wanted my company to have a purpose.  How I came to build my business was a simple moment in my dining room in June 2018. I sat with a 2oz green vial on my table and told myself I wanted to change the way women felt coming off the stage, after dieting for 6-12 months and going back to the day-to-day routines.

 Just A Sip Shop is targeted toward everyone’s beauty and wellness, be it, men or women. My vision was to create a natural and organic hair and skin care line. Having done that, we have persistently flourished.

 I’d love for you to come on board and be a part of our amazing journey! 

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