About The Owner

The Story Behind Just A Sip Shop

The driving philosophy behind my life and business is simple: "Be fearless in the pursuit of what sets your soul on fire."

I’m Toni Covington—a full-time mother, corporate professional, and business owner. Many know me as “SIP,” not just for my sense of humor, but for my unique and realistic approach to juggling life on a daily basis.

Roots of Determination

Born and raised in the back bayous of the Mississippi Delta, I learned early the values of hard work, ethics, and the sheer determination required to execute lofty goals.

From 2015 to 2017, I became deeply immersed in competitive bodybuilding, competing in regional and national shows. This experience provided powerful mentorship that motivated my views on brand building, leading me into the world of beauty and healthy lifestyles.

Balancing motherhood, a corporate career, and launching a business was a challenge, but I believed I had what it takes to thrive—a belief that helped me become a household name across social media and beyond.

The Defining Moment

Just A Sip Shop is my brainchild. As I worked tirelessly on branding, I wanted my company to have a defined purpose. The inspiration struck in a simple moment in my dining room in June 2018. I realized I wanted to change the way women felt coming off the bodybuilding stage—after months of dieting—when they returned to their day-to-day routines.

My vision was to create a natural and organic hair and skin care line targeted toward everyone’s beauty and wellness, men or women. Having stayed true to that vision, we have persistently flourished.

We’ve worked hard to build this brand, and I’d love for you to come on board and be a part of our amazing journey!