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About The Owner


  "Be fearless in the pursuit of what sets your soul on fire"


My name is Toni Covington, full time mother, full time Corporate Career, and Full time Business Owner of Just A Sip Shop. I'm known amongst most as "SIP” not only known for my sense of humor, but for my unique, and realistic approach of parenting and juggling life on the daily

Having been born and breed in the back bayous of the Mississippi Delta, I am no stranger when it comes to hard work, ethical morals, and determination of executing one's goals. In the years 2015-2017, I became immersed in the world of bodybuilding, after being mentored by many it led to me competing from Regional to National shows.
This mentorship helped blossom and motivate my views on my brand, which lead me in the world of beauty and healthy lifestyles. Learning how to balance motherhood, a corporate career and first-time business owner. I believed that i had to thrive to what has made me a household name for many in the world of Social Media and beyond.

In the early stages of starting Just A Sip Shop brand, I understood the importance of branding after resiliently being mentored by Lamar (Superfreshclothes), most known for his artistic clothing brand, and strategic strong marketing skills.

I wanted my company to have a purpose.  How I came to build my business was a simple moment in my dining room June 2018. I sat a 2oz green vial on my table and told myself I wanted to change the way women felt coming off the stage, after dieting for 6-12 mths and going back to day to day routines.

I became immersed in the world of hair care and skincare. I worked tirelessly to create and birth Just A Sip Shop. Just A Sip Shop is catered to everyone’s beauty and healthy wellness. My vision was to create a natural and organic hair and skin care line that would cater to men and women and we did just that and have persistently flourished.

The success of Just A Sip Shop has proved to be unrelenting and determined to change lives.

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